The idea is quite straight forward, you have a long, easily forgettable website address, and transform it into a much smaller address. To do this, simply enter the original address, and click the 'shrink' button.
This will create a new address that is much shorter. This new address is then accessible from any where you may be browsing, or could be sent in emails, text messages or even as links on your website, to hide affiliate links / id's. The address will be accessible to anyone who knows it.
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